Facilitated by– Mr. Muzaffar Ansari

The workshop commenced by tracing the digital journey of Chanderi, highlighting the pivotal steps taken to embrace digital platforms. Initially, efforts were directed towards establishing an online presence through dedicated websites and digital marketplaces. These platforms served as virtual storefronts, showcasing the exquisite designs, intricate patterns, and cultural significance of Chanderi’s handloom products to a global audience.

Moreover, the workshop emphasised the strategic utilisation of social media platforms such as Facebook and Instagram. Through engaging content and storytelling, artisans and weavers connected directly with potential customers, fostering a sense of community and appreciation for the craft. This direct engagement not only expanded the reach of Chanderi’s products but also humanised the craft-making process, adding depth and authenticity to the brand narrative.

E-commerce solutions played a crucial role in facilitating seamless transactions and global accessibility. Online stores provided a convenient avenue for consumers to browse, purchase, and support Chanderi’s artisanal creations from any corner of the world. This integration of digital commerce not only enhanced market penetration but also empowered weavers and artisans by reducing dependency on intermediaries and expanding their customer base.

The workshop explored the multifaceted impact of Chanderi’s digital initiatives. Firstly, there was a significant increase in visibility, as Chanderi’s handloom products transcended geographical boundaries and reached a diverse global audience. This heightened visibility contributed to the enhanced brand recognition of Chanderi, positioning it as a beacon of traditional craftsmanship in the digital marketplace.

Furthermore, the direct connection established between artisans and consumers through digital platforms fostered a sense of authenticity and trust. Consumers were not merely purchasing products but engaging with stories, traditions, and livelihoods. This direct consumer engagement not only bolstered sales but also served as a platform for cultural exchange and appreciation.

Apart from this, digital storytelling emerged as a powerful tool for the preservation of Chanderi’s cultural heritage. Through multimedia formats such as videos, podcasts, and blogs, the weaving process, the historical significance of Chanderi, and the personal narratives of artisans were documented and shared with audiences worldwide. This digital archive not only celebrated Chanderi’s rich heritage but also served as an educational resource for future generations, ensuring the continuity of traditional craft knowledge and skills.

The workshop concluded with key takeaways for participants, encapsulating the significance of digital technologies in craft promotion. Participants gained insights into the immense potential of digital tools in amplifying traditional crafts and empowering artisans. Specific strategies for leveraging online platforms and e-commerce solutions were discussed, emphasising the importance of storytelling in preserving cultural heritage and fostering consumer connections.